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This position is responsible for providing marketing and business development support of the practices’ business development, marketing, and communications plans, under the supervision of the Marketing & Business Development Manager. Your mission is to take on a variety of marketing and communications activities with competence, grace and confidence. You are a people-person and known to multi-task and prioritize effectively.

You will:

• Assist in the RFP process, including pitches and promotional packages, and help administer and maintain representative matter/deal/client lists for use;
• Develop content for marketing materials, including advertisements, lawyer biographies, press releases, newsletters, practice profiles, the firm’s website and other communications pieces;
• Generate posts for the firm’s social media platforms including, LinkedIn, Twitter and Facebook, and provide individual lawyers with social media assistance and advice as required;
• Identify opportunities for award submissions on behalf of the firm, including writing and coordinating submissions, and maintaining/updating the firm’s directories and rankings;
• Support the initiation and roll-out of a new CRM database;
• Coordinate the firm’s holiday initiatives, including client gifts and holiday cards;
• Coordinate, plan and track RSVP’s for firm client functions, receptions, promotional events and seminars, including logistical implementation of events, sourcing vendors, negotiating costs, food & beverage and A/V;
• Maintain the firm’s inventory of branded merchandise and promotional items, including, sourcing, ordering and distribution of client swag;
• Coordinate with several suppliers ensuring prompt and appropriate delivery of goods and services;
• Coordinate photo shoots for the firm’s website and advertising campaigns;
• Allocate the firm’s sporting tickets for business development purposes;
• Conduct legal marketing research and miscellaneous marketing projects as needed;
• Work the occasional overtime (paid) during peak seasons and events;
• Develop content for e-newsletters, e-greetings, etc., using Constant Contact;
• Liaise with graphic designers on creative designs including advertising and
• Sponsorship coordination.

You possess:

• A thorough knowledge of marketing and communications principles, preferably within the professional services environment (preferably law);
• A degree or diploma in marketing, or 3-4+ years’ experience in marketing;
• An ability to build credibility with lawyers, and can form collaborative relationships with other team members and staff;
• Capability to identify appropriate communication channels for different types of content, for maximum audience reach and engagement and;
• Exceptional organizational skills, strong attention to detail, ability to work autonomously and multi-task, meet tight deadlines and problem‐solve while responding to changing priorities.

Your technical skills include:

• CRM database;
• CMS website systems (WordPress);
• MS Office applications (PowerPoint, Excel, Word, Outlook);
• Adobe Creative Suite (InDesign, Photoshop, Illustrator);
• Hootsuite, Constant Contact and Survey Monkey;
• Excellent working knowledge of social media platforms (Twitter, Facebook, LinkedIn);
• Basic graphic design skills; and
• Good writing skills.

Please submit your resume to:

Cindy Z.P. Hildebrandt
Manager of Human Resources
Email: childebrandt@rbs.ca